Award: CAMPAIGN CATEGORIES \ C10. Best Creative Idea

The North Face aimed at further dominating the Chinese outdoor apparel market and achieving resonance between brand spirit of Never Stop Exploring and the broader customers, especially young generation. Another important challenge is how to surpass prior brand collaboration through our campaign and keep the interest of all TNF fans. We successfully re-awoke voices on winter outdoor sports and kept all audiences’ eyes on TNF x KAWS throughout The North Face XX KAWS Launch Campaign at the very beginning of the 2022 year! In terms of brand communication, we could proudly say that we successfully approached the young Chinese generation and soared the brand reputation to a new stage.