Gaming have changed, gamers and the audience have evolved. Therefore, we too must push forward and cross new boundaries.
Previous comic styles and happy colours won’t excite the gamers of today.
Instead, our PECC E-Sports Challenge proposal aims to capture the passion of gamers by creating an edgy, vibrant and youthful cyber-punk branding across the entire event.
With an exciting Grand Finale located in Shanghai, Porsche could attract a younger generation and Porsche enthusiasts at the same time. Not only a unique experience was offered inside, but along with it an outside booth captured the attention of people passing by.