Award: CAMPAIGN CATEGORIES \ C29. Best Sponsorship

2022 is a vital period for Tiger Beer as this year marked the arrival of the year of the tiger in the lunar calendar and the brand’s 90th anniversary in Singapore. Additionally, this year also brought the country’s regained freedom as its government implemented the re-opening of bars, restaurants, and events to help the country move on from COVID-19.

Seeing these milestones intertwine, Tiger Beer took this opportunity to culminate its 90th-year celebration with a bang. The brand partnered with Singapore Food Festival and created the first-of-its-kind industrial beer garden to give Singaporeans the ultimate experience of celebrating local food, beer, and entertainment.

The partnership with SFF resulted in thousands of people raising a glass to Tiger Beer’s anniversary while cementing the brand’s presence in the post-pandemic world.