Xoe Thai – a traditional dance of the dark Thai ethnicity in Muong Lo village, Yen Bai, Vietnam, and a very important social activity. The dance was awarded a certificate of the heritage of humanity by UNESCO. To celebrate this, the Yen Bai city government organised a festival to raise awareness of the ethnic dance and promote Muong Lo as a national tourist attraction. To kick off the festival, an opening ceremony was organised.
Understanding the challenges, the team came up with the idea of a great musical in combination with various folk music and ancient languages to unfold the story of the lives and culture of the dark Thai ethnicity. The event brought in over 20,000 visitors, and over 3 million TV viewers, and became the talk of the town over the coming months after the event.