Award: CAMPAIGN CATEGORIES \ C25. Best Outdoor Event

To strengthen brand awareness and establish milestones, we organized a launch event on a Friday night and private VIP tours on the following weekend to create an immersive environment in communicating with different target groups. For the event, a 12 meters high giant Roman theater was built as a landmark in the city center of Taipei and Gobo lighting on the building was leveraged to catch eyes and create buzz.

Following the trend of ancient Roman, a fashionable and luxurious lifestyle was presented in the show with an outdoor theatre named as “Trident Royal Theatre”, echoing Maserati’s global marketing message – “the most beautiful movie” through the construction of the giant Roman Theater at Xinyi District, the most prosperous area in Taipei. Combining the Renaissance classic and the modern luxury lifestyle, this Italian show took place in an exclusive way for media and VIP guests under immersive experience.