As a signature branding event of Tai Kwun, InnerGlow was the biggest scale outdoor 3D-mapping projection ever, a world-class stunning visual experience to Hong Kong. It is a distinct, massive and sustainable outdoor night show, with a vision to elevate the local young people and industry’s professional knowledge and standard. An action-packed 12 minutes show was created by The Electric Canvas, the Vivid Sydney’s creative company together with 7 local illustrators, animators, and sound editor. This 3-week night shows achieved record high footfall in September since opening, and record high $10M PR value, 500 coverage, 300 media & KOLs engaged, 3.5M social media reach, 600K engagements for outdoor event. Well recognized by local artists and the Hong Kong audience.