Award: CAMPAIGN CATEGORIES \ C01. Best Arts & Cultural Event

GQ ART LAB exhibition aim was to break through the traditional cooperation model with event companies and be able to co-create premium contents.

We created an environment for self-exploration and truth-seeking, presenting the wildest desires and imaginations of the urban youth. Through the avant-garde and diversified artistic experiences, this one-month exhibition ushered 5000+ visitors into an immersive journey of self-discovery and desire. 1826 contents were generated, earning 3.22 billion exposure, 1.69 billion reads, 8.82 million engagements.

We are honored to assist Condé Nast again in expanding the frontiers of media and having a new way of reaching out to their audiences.