Award: CAMPAIGN CATEGORIES \ C22. Best Live Event

The Grounds is a premium outdoor cinema and entertainment platform in the heart of Hong Kong. The concept reimagined events during the pandemic and returned for a highly anticipated second season.

Located at the Hong Kong Observation Wheel and AIA Vitality Park, The Grounds offered a stunning setting for over 29,000 movie lovers to enjoy films under the stars. The layout was carefully planned to create an intimate and comfortable atmosphere, whilst the décor delivered a premium aesthetic.

With the convenience of ordering through The Grounds’ app, over 14,000 F&B orders were fulfilled without attendees having to leave their seats.

The unique experience engaged consumers and moved the needle for brand partners.