Award: CAMPAIGN CATEGORIES \ C33. Best Use of Influencer

“When 40% sales were from VIPs, Chengdu IFS (CDIFS) launched a bold strategy to recruit high-net-worth-individuals and increase their consumption by featuring its big-spender VIPs as KOCs for exclusive experience from 90+ international brands. KOC’s experience and interviews with international brands were presented through interweaving content programs in branded on-and-offline channels, which in turn act as endorsers to CDIFS’s brand leadership, and helped the brand to penetrate into high-end consumption circles at near no cost.

424 media reported this KOC ecosystem earning 96+ million viewership. The campaign recruited over 100,000 VIPs in 12 months and brought in 130% sales growth.”