Award: CAMPAIGN CATEGORIES \ C32. Best Trade Show/Exhibition/Conference

“Lincoln Guangzhou Auto Show Press Conference, this year’s most successful auto show press conference flooded social media platforms, with more than 365,000 social Impressions, over 25,000 media hits and shattering expectations in terms of Share of Voice with both the product and executive ranking #1 in an independent post-event media report.
The PR’s team expectations, in terms of Share of Voice (SoV) post auto show, were absolutely shattered with Lincoln as a brand outperforming Cadillac in 4th place and both the launched product and the Lincoln China President ranking 1st place amongst top 20 models and all executives respectively.”