Award: CAMPAIGN CATEGORIES \ C27. Best Public Event

“This has been the first time that “Cirque du Soleil”, a world-renowned circus group, performed in a shopping mall in Mainland China. Their immersive performance successfully attracted the general public and customers’ attention and drive high traffic & extraordinary sales turnover to Grand Gateway 66.
The performance did not only conduct on stage but around the whole mall for customers to get up close to the show and even interact with the performers.
There were more than 90,000 audiences participated and they truly appreciated the charm of circus art. At the same time, more than 150 media and KOL reported the activities on-site and the total PR value of this event reached over RMB 320 million. Over 220 tenants participated with 425 kinds of collaboration including exclusive products, display setup, in-store events, gifts sponsorship, food station, workshops, etc.”