Award: CAMPAIGN CATEGORIES \ C27. Best Public Event

Spanning multiple Sino Group retail venues including 6 Sino Malls and Lee Tung Avenue, “Sino Malls Disney Winter Celebration” leveraged the launch of the streaming platform Disney+ in Hong Kong to create a major Disney-themed Christmas campaign. Some of the most loved Disney characters including the Disney princesses and those from the Disney classics like Peter Pan and Dumbo were brought to life to spread joy and positivity in the community amidst the pandemic. The festive decorations and wide array of activities created perfect holiday destinations for families in a time when travelling was not possible, while also helping tenants to generate business during the peak shopping season by attracting shoppers to the venues.