Award: CAMPAIGN CATEGORIES \ C26. Best PR Stunt

“VOYAH Night

When VOYAH came to its first anniversary, its management wished for a grand event as the marketing opportunity to enforce its emotional identity with its target market by inviting its fans to return to Wuhan, the birthplace of the brand.

VOYAH Night kicked off in central China’s Wuhan on the evening of Oct 16 with a light show brightening up over 1,000 buildings over the night sky along the Yangtze River as well as its major tributary Hanjiang River. Inspired by its reputation as the floating theater as well as the vacation theme for getaway, we chose the “Zhiyinhao” cruise ship as the event venue, where the invited guests condensed into real feelings of the brand’s user philosophy. The whole two-hour cruise journey along two rivers and hundreds of lit-up buildings as a large canvas at night, the fine view of which the public marvelled at.”