Award: CAMPAIGN CATEGORIES \ C25. Best Outdoor Event

“The Lawn Club – Hong Kong’s ultimate socially-distanced garden party – gave people space to play, room to breathe. It offered a premium hospitality experience with a dash of friendly rivalry and gave more than 35 brands a platform to engage their audiences.

The concept delivers an innovative format using socially distanced pods and technology to ensure a safe and enjoyable experience. Features include 16 classic summer garden games, contactless F&B ordering and live entertainment.

Across 57 days, the event attracted over 14,000 attendees; generated 36 million media impressions; over 12,000 F&B orders and more than 5,000 new social media and newsletter followers”