Award: CAMPAIGN CATEGORIES \ C25. Best Outdoor Event

There was something new in the air at the 2021 Hong Kong New Year Countdown Celebration; an integrated programme consisting of a new Countdown Clock and a new star-studded outdoor Countdown Concert at the West Kowloon Cultural District, and at the stroke of midnight, a breathtaking new rendition of ‘A Symphony of Light’ over Victoria Harbour. This was a creative solution to the challenge of creating a community celebration that would attract local and international media attention to Hong Kong and cultivate future tourism – but without the traditional fireworks spectacle, and with anti-pandemic measures in place. Drawing on the best professional talent, the programme succeeded in drawing an enthusiastic in-venue crowd as well as capturing the attention of millions of viewers around the globe.