Award: CAMPAIGN CATEGORIES \ C21. Best Launch

“Developing and launching any new partnership during a global pandemic was seen to be a ludicrous idea, furthermore, the launching the largest collaborative partnership between a gaming and Formula 1 racing team was madness. But, there was a vision between Free Fire and McLaren to build something special, something for the fans of Free Fire and fanatical follower and Formula 1 enthusiasts that follow McLaren Racing.

The global launch took part on three continents over 3 weeks generating millions of impressions for Free Fire fans. The launch was beautifully wrapped by a feature documentary titled For the Fans which outlined how the partnership was developed, why the partnership was born and what the partnership entailed for each of the two brands respective fan bases.”