Award: CAMPAIGN CATEGORIES \ C02. Best Audio Visual

Despite concerns over uncertainties in the business environment due to the COVID-19 global pandemic, Hyundai Motor was speeding up its efforts to develop its transformation into the EV market and planned to hold a press conference virtually to share its game-changing electrification vision. Breaking with convention, we successfully presented a press conference virtually by live broadcasting a 40-minute premium artwork where Hyundai-Kia announced the new strategy for the Chinese automotive market. It highlighted the product features and also enhanced the sense of science and technology far beyond the expectations. We innovatively created a dazzling digitalized artistic display in the customized virtual scenes that well signified the automaker’s bold transformation, igniting and celebrating the new beginning. This campaign won the widespread recognition including its global headquarter, Hyundai Motor Group Worldwide.