Award: CAMPAIGN CATEGORIES \ C17. Best Health & Wellness Event

“AIA’s brand promise is to help people live healthier, longer, better lives. We saw an opportunity to further deliver on that promise by developing a platform for free health and wellness events, accessible for the whole community. We wanted to tackle barriers to physical activity, inspire and cultivate better health and well-being, as well as maintain the promise to encourage communities to live healthier.

To achieve this, we built a pioneering facility from scratch at the Hong Kong Observation Wheel and developed a captivating programme to appeal to a multi-generational audience. Classes aim to educate, motivate and inspire people of all ages to enjoy active lifestyles.

In just 23 days of operation, The AIA Vitality Hub has hosted 66 classes; reached over 61,000,000 through earned media; delivered sold-out classes; while helping 1,500 attendees live healthier, longer, better lives.”