Award: CAMPAIGN CATEGORIES \ C14. Best Experiential Marketing

Marking Twitch’s foray into the new live shopping vertical is Pog Picks Down Under, a show tailor-made for brands to showcase their products in a fun and interactive way. Unveiled purposefully in time for Christmas, targeting shoppers who will spend big during the holiday season, Pog Picks made its successful debut in Australia. Assembling a star-studded line up of Australian Twitch creators, hosts /HexSteph and /NichBoy hosted the live extravaganza featuring /PlayitShady, /Reapz, /MissMollyMakes and /JonathanOng. Smashing records on Twitch ANZ channel, Pog Picks Down Under clocked the best viewership amongst tuned-in events ever broadcasted. Episode satisfaction scores were high (91%), with 67% indicating that they are likely to recommend Pog Picks. Further, sponsors received great cut through, with 90% of viewers able to correctly attribute a sponsor aided. Sponsors also saw uplifts in aided brand awareness, favourability and purchase intent.