Award: CAMPAIGN CATEGORIES \ C13. Best Event Production

Lighting up Hong Kong’s skyline, 2021 Hong Kong WinterFest was carried out through numerous online and offline channels as well as physical events to provide rich and immersive festive experiences to local residences during these challenging times. The campaign brought forth: attractions to excite all ages; festive feasts to indulge in; fantastic shopping privileges; city tours and themed itineraries; and a grand finale countdown concert to ring in 2022. Illuminating the waterfront with its sparkling Christmas Town installation, set against the backdrop of the Symphony of Lights multimedia show, the dazzling event reached many across the city and abroad. With the aim to position Hong Kong as an arts, culture, retail and activity destination and with the launch of M+, the festival catered to the public with a widespread offering. 2021 Hong Kong WinterFest has been one of the most captivating and successful events.