Award: CAMPAIGN CATEGORIES \ C28. Best Sustainability Award

Following the completion of a myriad of enhancements in Lok Fu Place, a vast outdoor space was renovated and redesigned to strengthen the connection between the public and the place. The outdoor space consisted of two sections with different purposes: a Urban Farm to promote organic farming and an Activity Zone to promote active living. The objective of the campaign was to provide support and guidance through activities to enable shoppers live a better and healthier life, at the same time to build awareness to the redesigned public space, in turns to develop more trust, loyalty and advocacy among shoppers.