Award: CAMPAIGN CATEGORIES \ C25. Best Retail / Mall / Pop Up Event

It had been 20 years since Harry Potter’s magical world was introduced to China. To celebrate this remarkable milestone, ‘A Magical Harry Potter Holiday’ was held at INDIGO Beijing (12 November 2020 – 3 January 2021) , Raffles City Chongqing (21 November 2020 – 3 January 2021), and Lanzhou Center (12 December 2020 – 28 February 2021). It was the first time for a Harry Potter branded event series to be held in Northern, Southwest, and Western China, offering local target audience a unique first-hand brand experience of the Wizarding World in a never-before-seen fashion, successfully attracted, engaged, entertained, and inspired both loyal fans and those who enjoyed their first encounter with the brand.