Award: CAMPAIGN CATEGORIES \ C24. Best Public Event

Dongfeng Motor, the Chinese auto giant which headquartered in Wuhan, had planned to unveil a new premium brand, VOYAH in early January 2020. Unfortunately, due to the COVID-19 outbreak, Dongfeng Motor postponed the launch plan until June 2020, when Wuhan was finally ending its lockdown.

On the evening of July 29, VOYAH made its debut at the state-of-the art Han Show Theatre with 900+ guests. Besides, we created a night skyline view of Wuhan with modern colorful light decoration buildings along the Hanjiang River. Also, a number of dazzling light shows starring 1200 drones on July 24, July 25 and July 29 took place across the landscapes.

With the most parts of the city witnessing the dazzling light show during the event, it empowered the city being with vitality. By overturning the conventions, we transformed the challenges into the opportunities, making the event a highly impactful marketing effort.