Award: CAMPAIGN CATEGORIES \ C20. Best Live Event

Louis Vuitton Spring Summer 2021 Menswear Show was the first time that Louis Vuitton held its Menswear fashion show overseas, and the first launch was in China. With the theme of “Message in a Bottle”, the show brought the audience into a paradise full of childlike interest through a series of animated characters “Zoooom with Friends”, which was created by Louis Vuitton artistic director Vrigil Abloh, reflecting the inclusiveness and diversity of the brand. In oreder to better present the show, we chosed the space beside the wharf,which perfectly echoed the elements of containers and reflected the brand’s DNA “the meaning of travel”.

After the fashion show, the turnover reached 100 million in three days and the topic of “LV SS 21 men’s fashion show” got reading volume of 1.57 billion and 9.591 million discussions on Weibo.