Award: CAMPAIGN CATEGORIES \ C19. Best Launch

ColorOS is a mobile operating system created by OPPO based on Google’s operating system Android. The OS gradually gained traction from users in its early versions. ColorOS 11 then came and made things even better. In these challenging times, OPPO aimed to launch its latest upgraded version of the OS to the world. Despite a reduced budget, the driving objective for us is to attract and influence the top tier influencers, which are the media and tech KOLs online, so that they will review and influence the rest of the world with a positive perception of the product. Through a journey of discovery, we invited audiences to experience the borderless and customizable world of ColorOS 11 expressed through a mashup of creative styles, seamlessly woven together in a virtual launch.