Award: CAMPAIGN CATEGORIES \ C13. Best Experiential Marketing

As a pioneer in auto industry, the event is to show the first masterpiece of the cross-border cooperation between the two parties created by Gorden Wagener from Mercedes-Benz and Virgil Abloh, Off-White Chief Creative Director and Founder and Louis Vuitton Menswear Art Director- an artistic concept car inspired by a G-class off-road vehicle. The artwork was held a tour in China (Beijing, Chengdu, Shanghai, Shenzhen). For it’s the world’s first and only offline show, it had made the topic of that week always in hotspot by attracting a large number of KOLs to visit. Except the attracting event content, an integrated communication campaign was also organized to reach a wider effect.

With the collaboration with top media and KOLs, the campaign finally gained more than 65.1 Million online views which exactly caused quite a stir in both automobile and fashion field.