Award: CAMPAIGN CATEGORIES \ C13. Best Experiential Marketing

Through Berani Cuan campaign, OCBC NISP busts the myth that starting an investment requires a large sum of money, and dares the youth to start early because it’s easy and convenient with ONe Mobile, our revolutionary mobile banking application holding a range of OCBC NISP Wealth Management product suite at their fingertips. To trigger the youth’s interest in investing, we use fashion as a disruptive approach. Just like fashion, investment should be inseparable from their lifestyle.

We create a new fashion line in collaboration with Danjyo Hiyoji and Amot Syamsuri Muda: young, upcoming fashion designers with power to influence their communities and spread the message.

In this campaign, we are highlighting 3 Unique Value Propositions of OCBC NISP Wealth Management:
1) Talk to us about your financial goals;
2) Invest from as low as IDR 100k via One Mobile app; and
3) Check & manage your investment anytime.