Award: CAMPAIGN CATEGORIES \ C10. Best Creative Idea

Following in the footsteps of Swire Properties’ annual signature year-end celebration, the White Christmas Express was a splendid combination of heart-warming online music performances, philanthropy, inspiring people stories and wellness. We wish to bring joy to and give back to the greater HK community during difficult times.

With giving back to the community at the heart of this initiative, the Express visited Taikoo Place, the Starstreet Precinct and Citygate to spread Christmas cheer. Of course, philanthropy was a key element and this ‘Santa’s sleigh’ distributed over HK$400,000 worth of Christmas gifts to people in need and a total of HK$825,000 was given back to the greater community.

Designed, organised and executed by 21 students from local universities, these youths received training and mentorship at the Swire Properties Placemaking Academy during a six-month apprenticeship.