Award: CAMPAIGN CATEGORIES \ C03. Best Brand Activation

The Taipei International Auto Show is the most iconic car show in Taiwan. Through this local event, we introduced Mercedes-Benz’s future blueprint to the Taiwanese audience for the first time. By creating an envisioned interactive Taipei in 2030, we showed how future mobility will revolutionize the cityscape and how digital technologies will facilitate the idea of a city interacting with people. We created an online application that connects with offline experiences. Attendees had to simply register for “citizenship” for Taipei 2030 with their phones. Altogether, we created a comprehensive brand experience that tells one important message: “The future is now”.