Award: CAMPAIGN CATEGORIES \ C01. Best Arts & Cultural Event (NEW)

After two successful editions in 2019, BACARDÍ brought alive its unique cultural & immersive experience, Casa BACARDÍ, on an interactive virtual platform – Lemonade Social, last Saturday. A digital-meets-experiential festival, Casa BACARDÍ@Home saw over 4000 attendees who tuned in from their homes to enjoy an evening full of Caribbean vibes through music, dance, fashion, food and mixology.

Launched last year, Casa BACARDÍ, a celebration of the brand’s Caribbean roots, encourages consumers to express themselves freely by giving them a platform to keep doing what moves them by exploring a variety of different genres and experiences. This year, the platform witnessed performances by 8 artists, Pop ups by 14 brands, 4 workshops & more

The Dancetaria section of the festival featured workshops by UK’s and India’s top dancehall and Afrofusion collectives led by Arthi Nachiappan, Ms.Sheriff and General Zooz, who got nearly 1300 consumers dancing and moving from their homes!