Nominees Category: PEOPLE CATEGORIES

Anna Patterson, Founder and Chief Amazement Officer of Sight, is a transformative leader who has redefined the events landscape in Asia-Pacific. In just three years leading Sight, she has built an agency with eight figures of revenue and a 200% YoY growth in 2024. The company is well known for great work owing to Anna’s commitment to build a team focused on understanding brands and objectives.

Anna supports a diverse team and enables their talents, it is her belief that by supporting people she builds a good future for the industry. With a strategic focus, a human-centric approach, and a dedication to empowering others, Anna Patterson is not only building a successful agency; she’s also building a more innovative, collaborative, and purpose-driven events industry – and there’s no better reason than that to be Agency Head of the Year.