Nominees Category: 2026

The “2025 BMW Ultimate Driving Challenge Show” was successfully held at the BMW Shanghai Experience Center, drawing automotive enthusiasts and industry leaders from across the region. This pioneering event integrated a sophisticated dual structure of “Brand Exhibition” and “Performance Challenge,” delivering a comprehensive and deeply immersive experience that brilliantly showcased BMW’s innovative spirit and exceptional automotive manufacturing capabilities. The highly anticipated grand debut of the BMW Vision Driving Experience（VDX) powerfully demonstrated that even in the intelligent electric vehicle era, pure driving pleasure is not only preserved but elevated to new heights, setting a bold benchmark for sustainable mobility and redefining modern performance excellence.

As fan expectations continue to evolve, NBA China faced the challenge of engaging audiences beyond traditional game viewing while demonstrating how AI and cloud technology could enhance the sports experience in a meaningful way. The key issue was translating complex digital capabilities into experiences fans could intuitively understand and at the same time actively participate in.

NBA China partnered with Alibaba Cloud to create an AI-powered fan game day that blended technology, creativity, and live basketball. Following a press launch announcing the collaboration, the initiative came to life at NBA House, where fans engaged with robotic basketball challenges, AI bullet-time replays, personalized AI-avatars, and multilingual AI voice hosting. A unified visual system and AIGC-driven creative framework that connected at every touch point.

The result was an immersive demonstration on how Alibaba Cloud intelligence can elevate sports culture and fan connection – bringing Cloud On, Game On to life.

“Designing the Future of Digital Experience” was a future-forward ecosystem of AI, kinetic, and sensor-driven installations that transformed Audi’s technical intelligence into a tangible, emotional journey. Deployed at a major international auto show, the project featured nine bespoke interactives that allowed over 400,000 visitors to see, feel, and shape Audi’s design philosophy in real time. The technology focused on turning abstract innovations, such as unconventional audio signatures and progressive sunroof design, into tactile, participatory moments. Through standout activations like the “Music in Motion” custom drum machine and the “Unveil the Sky” generative LED canvas, we empowered youthful self-expression while elevating the brand’s technologically advanced nature. By achieving deep technical interactions and high accuracy rate, the activation proved that sophisticated technology is most effective when it serves as a bridge for human connection and personalised storytelling.