Nominees Category: 2025

This AUDI launch revolutionized automotive events through unprecedented technological innovation, headlined by a groundbreaking 37.5m x 12m LED tunnel that created a true VR experience without headsets at an astounding 30K resolution – an industry first.

The technological execution progressed from orchestrated light shows at the KOL preview to the Brand Launch Night’s massive interactive environment, culminating in the Guangzhou Auto Show’s “Purple World”.

The technical achievements were flawless: zero failures during the main launch, perfect livestream delivery to 60 million viewers, and seamless AR experiences with zero latency. The sophisticated central control system managed everything from kinetic architecture to synchronized multimedia elements, while a custom WeChat mini-program connected physical and digital experiences. This technical masterpiece earned the #1 booth rating across 16 automotive brands, demonstrating how cutting-edge technology can transform brand storytelling into tangible, interactive experiences.

As the undisputed #1 makeup remover in Thailand, Garnier Micellar aims to drive further growth by expand its penetration beyond female makeup users to include the LGBTQ+ community, recognizing makeup’s power for self-expression within this group. By launching “Remove your make up, never your pride” campaign, Garnier Micellar joined Bangkok Pride 2024 to celebrate gender diversity, pioneering the AI-powered personalisated interactive DOOH that seamlessly integrated Generative AI and live interactive DOOH technologies to create the first-in-market and the largest personalised DOOH experience which provided opportunity for LGBTQ+ community to express their authentic selves in real-time and showcase their unique pride on landmark DOOH against the backdrop of Bangkok Pride event.By redefining the beauty standard to reach new potential consumers through the next-level AI-powered personalisation, Garnier has achieved both significant business result and social impact, including a 203% surge in brand mentions across social media and 17.7% increase in sale value.

We needed to get Singaporeans to choose Magnum when they’re feeling low, to drive sales for Magnum’s new Pleasure Express ice cream range. But overseas travel is Singaporeans’ preferred mood lifter—not ice cream. With increased financial stress making it challenging to travel, we created the Magnum Pleasure Express: Beyond Worlds—Singapore’s first ever ice cream-inspired, interactive AI-powered exhibition.

Leveraging generative AI, we invited Singaporeans to express their mood with keywords that inspired our AI model to generate unique, immersive and personalized worlds with animated virtual landscapes that visually resonates with the three different Pleasure Express ice cream flavors—Euphoria, Wonder, and Chill. The result? It became Singapore’s ultimate escape–exceeding targeted visits by 73% and increasing Magnum’s market share by 2.2%.

By intertwining BMW’s vision of electrification, digitalization, and circularity, we created a luxurious, impactful experience for 615 attendees while setting a new benchmark for environmental responsibility. We achieved an 80% recycling rate for event materials, preventing 41.729 tons of carbon emissions, and showcased sustainability through locally sourced menus, recycled gift items, and interactive exhibits. Our innovative recycling program and meticulous planning ensured minimal waste, proving that luxury and sustainability can coexist. This event not only launched the Neue Klasse in China and the new Mini Aceman globally, but also reinforced BMW’s leadership in sustainable innovation, setting an inspiring example for the entire industry.

Godrej Enterprises aimed to design and execute the second edition of the Godrej Conscious Collective, a flagship sustainability initiative of theirs using repurposed materials with minimal waste, and reduce the carbon footprint. This was achieved through:
• Materials: Recycled cardboard, jute, bamboo, and dried mustard stems for installations and signage.
• Energy Efficiency: Solar panels powered the event, cutting non-renewable energy use.
• Waste Reduction: Zero-waste design ensured all materials were recyclable or biodegradable.
The challenge was scaling the event to 60,000 sq ft from the earlier 35,000 sq ft while maintaining sustainability and creating a fresh experience. We overcame this by:
•Repurposing existing structures and equipment at the Godrej plant.
•Collaborating with designers to create immersive, sustainable installations.
•Ensuring seamless execution with a focus on attendee experience and spatial navigation.
Environmental Impact: Reduced carbon footprint and zero-waste design
Audience Engagement: 11,000+ attendees, with 500+ children in workshops.