We aim to always punch above our weight. Bringing the power of live experience and extraordinary storytelling to digital first content. Seeking new joys in familiar formats, creating engagement in a space that traditionally lacks it.
We are still brand experience – but we used our expertise in broadcast, showcraft, stagecraft and tech to create experiences that were more engaging and reached more people than ever before.
We’ve been able to translate our work on news, entertainment, culture, and sports into the live virtual event space and adopt new practice along the way.
Our clients have experienced AR integration, measuring audience understanding in near real time to create reactive stage environments and data visualisation. The flipping of expected formats, turning old school town-halls into massive participatory gameshows. Every experience pushed the boundaries and reimagined what was possible for our clients and their goals.
Yahoo DSP summit is to promote our cookieless total solution. The theme “Fearless Marketing” comes from the cookieless crisis and COVID threat. This event includes 50-min DSP/cookieless speeches and a 20-min charity concert for the disadvantaged affected by COVID.
We used virtual production 2.0 to create this immersive virtual event. Yahoo TV is the first to use this technology to create AR + Simulation to shoot environment and it’s without any post production efforts. Everything can be revised concurrently and confirmed on site while shooting. The concept “Fearless” was interpreted by the perfect sync between the LED background and AR objects.
After the summit, 94.3% of attendees agree Yahoo TV is leading in advanced AR production and 94% of them would like to increase Yahoo DSP solutions spending. “ Yahoo shows unparalleled ambition in immersive technology ” Chris Chen, the CMO from ezTravel said.
The year ahead in event space is still uncertain depending on how the pandemic evolves. To continue and deliver the experiential approach with the limited touchpoint, ie, the computer monitors in virtual event delivery, the only way to grow and deliver meaningful meetings and events virtually relies on continuous innovation.
While the company will be celebrating 10 years of establishment in March 2022, the challenges, the innovation, the creativity, the hard work and the ever-growing demand will keep our calendar busy. The achievement of meeting clients’ requests, beating every deadline, nitpicking errors on the worksheets and curating stories for the next delivery can be completed only by the hard-working team of professionals and individuals – “We Got it Right”.