After two successful editions in 2019, BACARDÍ brought alive its unique cultural & immersive experience, Casa BACARDÍ, on an interactive virtual platform – Lemonade Social, last Saturday. A digital-meets-experiential festival, Casa BACARDÍ@Home saw over 4000 attendees who tuned in from their homes to enjoy an evening full of Caribbean vibes through music, dance, fashion, food and mixology.

Launched last year, Casa BACARDÍ, a celebration of the brand’s Caribbean roots, encourages consumers to express themselves freely by giving them a platform to keep doing what moves them by exploring a variety of different genres and experiences. This year, the platform witnessed performances by 8 artists, Pop ups by 14 brands, 4 workshops & more

The Dancetaria section of the festival featured workshops by UK’s and India’s top dancehall and Afrofusion collectives led by Arthi Nachiappan, Ms.Sheriff and General Zooz, who got nearly 1300 consumers dancing and moving from their homes!

A Show to the World

To promote Zhejiang’s cultural and tourism resources overseas and enhance the awareness and influence of the brand “Picturesque Zhejiang”, we organized an event — A Show to the World: Picturesque Zhejiang exhibition week of dynamic Zhejiang culture and tourism.

The main purpose of the exhibition is to promote the cultures, poetry, and paintings of Zhejiang by telling the story of Zhejiang, spreading the voice of Zhejiang, and show the spirit of Zhejiang to the world. Welcome the world’s participation is the core idea of this event which can be experienced by Zhejiang’s scenery 4D film, interactive with intangible cultural heritage, cultural creation display, and international artists’ showcase about Zhejiang. The exhibition was showcased both online and onsite from an international perspective.