AN ONLINE LIVE INTERACTIVE GAMIFICATION EVENT CREATED FOR END CUSTOMERS
“Tencent Games” is the largest video game producer worldwide. How do we make it possible in June 2020, the heavily restricted pandemic period?
I speak, you listen? NO! YOU are part of the game! Joins us online!
We presented the new logo and the upgraded brand value “SPARK MORE” through a dynamic arc-shape stage, which cleverly integrated all IP brands under the same umbrella. We flipped the event rundown into a gaming map with teaser engagement, high-tech delivery, culture integration, and many more.
We hooked up billions of customers through 4-layer interactive communication: online virtual event/MC navigation space/Upper KOL platforms/customers’ own hands. We invited all players to team up with friends to discuss and win attractive rewards & benefits. Pre-order made it possible to covert KPI right at the end of this 3.5hour online event.
A crossover event in the form of Sports Games competed among 150 young super stars, which to uplift spirit of young fans. Four Live Variety Shows were braodcasted to show the real life of players in the training camp, which created hot topics among the audience via social media. An offline comprehensive Sports Game including 8 sports categories involving more than 100 players was created to the audiences offline in gymnasium.
Revenue from on-demand + live streaming exceeded 100 million RMB.
3days LIVE broadcasting，Tencent video playback volume50.67 million.
The Index of WEIBO、WECHAT、BAIDU hits a new high .
FWD North Pole Marathon 2020 #MyCoolestFace campaign succeeded in building intrigue in FWD brand values, and in encouraging the public putting on their coolest faces braving through the pandemic. The campaign and its contents showcase FWD’s brand core values – proactive, open, committed, innovative and caring. We adapted along the way as the pandemic develops, and pushed to maximise all social channels by creating engaging and branded content for interactions.
FWD innovatively brought the North Pole race to everyone’s mobile phones, while influencers including Annie Liu, Andy Leung, Hard Tsui and Fai Wong also encouraged the public putting on their coolest faces with the branded filter amid the global challenge. This turnaround experience truly demonstrated FWD’s brand philosophy – living life to its fullest especially when the going gets tough.
Whether you are a K-pop fan, a true BLINK or none of the above, by now you would have heard of the BLACKPINK phenomenon that has captured the hearts of millions. We were tasked with conceptualizing, crafting and producing the shows of shows…The BLACKPINK Light Up the Sky documentary global press conference and global fan event. In the height of the pandemic, we show crafted two spectacular events remotely from Singapore with on-ground stars and crew in Seoul and New York City, for an unprecedented, highest attendance of online engagement ever, 90million + impressions and over 4M viewers live recorded for Netflix.
This campaign focused on linking core messages with tangible experiences on ground, impeccable time management, strategic selection of venues that cater to target demographics and strict adherence to government regulations to ensure a smooth execution. Through this report we’ve demonstrated how we’ve achieved all objectives and addressed every challenge thrown our way to deliver an impeccable campaign experience for both consumers and clients alike. This campaign solidified WONDA as a brand that is “A class above” in consumers and this is demonstrated through an uptake in purchasing as well as numerous social media mentions of the campaign hashtag.
