The Porsche Macan launch was a unique experience with creativity at its heart. They abandoned all constructs of a traditional car launch, and focused on bringing the spirit of the Macan to life through an immersive, emotive and captivating theatrical journey. For one evening, they created a journey in a 5000 sqm abandoned factory with a troupe of local and international performers for over 400 guests to unveil the new Porsche Macan to the China market in Shenzhen. Guests were part of a thrilling adventure from the city to the mountains bringing out the spirit and personality of the new Macan. As a result, the launch became the talk of the town. It was viewed over 33 million times online with over 5 million engagements in just under 72 hours after the launch. In addition, media and guests described the launch as “thrilling and Unforgettable” and called it an “Unexpected Thrilling Launch, Very Different from Other Brands.”
Established in the summer of 2008, INVNT is the global brand storytelling agency™. They launched their APAC office, led by Australian native Laura Roberts, who was a member of INVNT’s founding team, in October 2017 to address a surge of demand across the region for live brand experiences.
In 2018 the agency grew from one to five employees – which saw the team move to larger premises at the beginning of 2019, secured 10 new clients, achieved an RFP success rate of over 95%, and saw a 100% client retention rating. The INVNT team successfully delivered events including Xerocon Brisbane, TEDxSydney and the Atlantis Sanya launch, and they grew the Xero account from local to global, with their US counterparts delivering the event in Atlanta.
The agency’s challenger approach, competitive fee structure and killer talent was so well received in 2018, INVNT launched a second APAC office in Singapore at the end of last year.
Belle Laide Events is a multi-award-winning event management company based in Sydney that services clients around Australia and internationally. Over the course of 13 years, Belle Laide Events has become known for its down-to-earth personality and for seamlessly delivering original, innovative, authentic events that resonate with the target audience and get outstanding results for clients.
A trusted event partner for many global blue-chip clients and local boutique brands, Belle Laide Events has a reputation for creating meaningful and truly memorable experiences that cut through the noise in a media-saturated world.
Despite constant development and an ever-expanding client roster, Belle Laide Events remains a small, agile team of just ten permanent full-time staff and three part-time staff, producing and managing numerous high-quality events across Australia and internationally.
Belle Laide Events has a passion for promoting Australia’s growing event industry and its work continues to enhance Australia’s reputation for event excellence, globally.
Rosie Campo is the Key Account Director / GM of Belle Laide Events (BLE), Australia.
Over the four years Rosie has worked at BLE, her outstanding professional abilities and performance have seen her quickly rise from Event Manager to Senior Event Manager to now running, managing and growing BLE’s day-to-day business. This year, Rosie’s outstanding event success for clients (nationally and internationally) and her contribution to her company has seen BLE become the most highly-awarded event management company in Australia, and has grown the business by over 20%. Her strong client relationships and ability to challenge the status quo has seen her work smash its KPIs and has led to an incredible 95% repeat business rate. Her work has also elevated and enhanced the status and reputation of Australia as a tourism destination and as a centre for business events excellence, globally. Her skilful management, innovative approach, relentless attention to detail and ability to solve any challenge thrown at her, has won her a stellar reputation with clients, her team and BLE’s suppliers alike.
Matt has proved himself time and time again as an intuitive communicator, marketer and creative strategist. His insights into the multi-generational marketing required for his clients and company have been incredible and in fact generally of a calibre and understanding of someone twice his age with much more experience. Matt stands out as a great multi lingual communicator, but his management of and understanding of how the media works in the 21st Century is truly remarkable. Through 2018, his engineering and execution of The STEM Program presented by Tesla, Techbob Academy and Hong Kong University at the AIA Carnival has been ground-breaking and so well received from all recipients. 2018 was a defining one for Agenda Consulting and its key clients and much of the success can be attributed to Matt’s emergence as an individual, a team player, a leader and an invaluable team player.
AUDITOIRE is an experiential marketing agency driven by creativity, expertise, and passion. They connect brands with culture by creating unforgettable live experiences that inspire, move, connect and engage with audiences, marking minds with unexpected ideas and cutting-edge technology.
They are a global agency with Asian headquarters located in Shanghai. They have further expanded to the Asia Pacific market through their Hong Kong office, providing their China-based clients with creative services to various international destinations.
Over the past year, they have experienced incredible growth, winning new great clients such as Volkswagen, Apple, and Fendi; delivering huge scale events such as “adidas Republic of Sports”, unique experiential events such as “All-New Lincoln Navigator China Launch”, multiple massive car launches such as “Volkswagen Brand China SUV Family Reveal & All-New Touareg World Premiere”; and fostering a team of 120 employees. Their ambition is to produce professional events with international standards of creativity and production excellency whenever, and, wherever, and to become the No. 1 Creative Leader in the experiential marketing industry in the Asia Pacific region. They believe in their power to deliver world-class experiential events thanks to their talented team, integrated services, and globalized network.
As the first brand to break the boundaries of sports and establish an offline activation of this magnitude with creative sports at its heart, adidas “Republic of Sports” brought a creative and exciting sporting spirit to the Chinese public for a third consecutive year, with a new theme, “Creators in Progress”. Throughout the two-month campaign, adidas core products provided sports enthusiasts with access to different types of sports, giving them an immersive multi-sensory experience to inspire them to enjoy the summer to the fullest. adidas ambassadors from different fields came together to enjoy the various events, leading the sports lovers all over the country to experience creativity in sports. The rich timetable of activities included fitness classes, runs, football matches, indoor rock climbing, basketball competitions, hype events as well as interactive experiences and retail activations. This experiential activation campaign truly encouraged everyone to get involved in sports and reap the benefits that all sports bring.
The Coca-Cola Food and Music Festival is the biggest festive celebration of food and music that Pakistan has ever seen that primarily targeted families to come together under safe, controlled and a healthy environment where people of all ages can enjoy, relax and have the time of their life.
CFMF has proven to be the Largest, Most Entertaining and Successful Series Events across Pakistan. It has created a new trend in Pakistan of gathering urban consumers in largescale public gatherings, under International Health and Safety Standards, making the experience, one of its kind. The CFMF is now an Undisputed Owner of Biggest Food and Music Festival Series in Pakistan. The Coca-Cola Food and Music Festival offers a variety of cuisines with flavors and delicacies to cater to a wide array of audience. Food from the best combined with Music from Pakistan’s Biggest Music Platform Coke studio and International artists create an unforgettable experience for the audience!