A crossover event in the form of Sports Games competed among 150 young super stars, which to uplift spirit of young fans. Four Live Variety Shows were braodcasted to show the real life of players in the training camp, which created hot topics among the audience via social media. An offline comprehensive Sports Game including 8 sports categories involving more than 100 players was created to the audiences offline in gymnasium.
Revenue from on-demand + live streaming exceeded 100 million RMB.
3days LIVE broadcasting，Tencent video playback volume50.67 million.
The Index of WEIBO、WECHAT、BAIDU hits a new high .
FWD North Pole Marathon 2020 #MyCoolestFace campaign succeeded in building intrigue in FWD brand values, and in encouraging the public putting on their coolest faces braving through the pandemic. The campaign and its contents showcase FWD’s brand core values – proactive, open, committed, innovative and caring. We adapted along the way as the pandemic develops, and pushed to maximise all social channels by creating engaging and branded content for interactions.
FWD innovatively brought the North Pole race to everyone’s mobile phones, while influencers including Annie Liu, Andy Leung, Hard Tsui and Fai Wong also encouraged the public putting on their coolest faces with the branded filter amid the global challenge. This turnaround experience truly demonstrated FWD’s brand philosophy – living life to its fullest especially when the going gets tough.
Whether you are a K-pop fan, a true BLINK or none of the above, by now you would have heard of the BLACKPINK phenomenon that has captured the hearts of millions. We were tasked with conceptualizing, crafting and producing the shows of shows…The BLACKPINK Light Up the Sky documentary global press conference and global fan event. In the height of the pandemic, we show crafted two spectacular events remotely from Singapore with on-ground stars and crew in Seoul and New York City, for an unprecedented, highest attendance of online engagement ever, 90million + impressions and over 4M viewers live recorded for Netflix.
This campaign focused on linking core messages with tangible experiences on ground, impeccable time management, strategic selection of venues that cater to target demographics and strict adherence to government regulations to ensure a smooth execution. Through this report we’ve demonstrated how we’ve achieved all objectives and addressed every challenge thrown our way to deliver an impeccable campaign experience for both consumers and clients alike. This campaign solidified WONDA as a brand that is “A class above” in consumers and this is demonstrated through an uptake in purchasing as well as numerous social media mentions of the campaign hashtag.
Among all B2B marketing tools, the most effective was the face-to-face with clients type of direct “physical event”. After the Covid-19 pandemic, quarantine has become the “new normal”. This change will definitely have a serious impact on the effect of Event Marketing.
However, DSP summit had to be held during the pandemic. DSP and XR are 2 key pillars of Verizon Media solutions. Using XR technology to tell DSP stories would benefit both sides. So Verizon Media Taiwan built the first immersive seminar – a large-scale “programmatic buying” DSP product launch event for advertisers and media agencies. With face recognition, motion capture, 3D virtual stage and unity virtual camera, we use the technology to catch clients’ attention. 92%+ attendees would like to adopt our immersive & DSP solutions in the future.
“The most practical and fascinating live seminar this year.” by Fion Hsu, Head of Digital, OMG Taiwan
Amidst the global pandemic, Google’s annual Developer Summit in China adapted quickly to new circumstances. Launching virtually with the theme ‘Coding Never Stops’, the summit created an opportunity for millions of developers around China to interact and form a supportive community. The tagline, derived from Google’s core objective to encourage progressive growth amongst hardship, was presented via a unified Google identity.
At a time where COVID-19 has caused declining motivation and intense feelings of isolation, the summit promoted a spirit of continuity and served as inspiration for local developers through innovative technological breakthroughs, diverse and inclusive experiences, as well as immersive interactive programmes.
