Chengdu IFS “Discover Himalaya”–opening untapped Tibet market

CDIFS took a brave initiative to develop the untapped Tibet market. It introduced contemporary Tibetan artists, Tibetan pop duet singers & living lama to customers in Chengdu & nearby cities who always fascinated on Tibet’s mysterious culture. These influencers also became endorsers for CDIFS among Tibetans shoppers, plus business forums and experience exchanges were planned for premium targets. This campaign received results of 800 media reports nationwide, 5+ million brand mentions in Baidu, attracting 2.2 million visits, traffic growth of 122%, bringing in nearly US$50 million sales in just 17 days. Full-hearted promotions earned Tibet government’s trust, placed CDIFS ahead of competition among Tibetan customers.

Live Out Your Dreams with Ubisoft at ChinaJoy

ChinaJoy is Asia’s largest gaming event attracted 360,000+ players, exhibitors, industry professionals and general public. About 300 exhibitors including Tencent, Intel showcased 5,000+ digital entertainment products in an exhibition space occupying 170,000 sqm in Shanghai. For the second year, Ubisoft entrusted Freeman with driving an even bigger consumer engagement, better store sales, and higher media buzz. We previously set new milestones, generating an unprecedented level of online and offline engagement, as well as unprecedented store revenues for Ubisoft at ChinaJoy 2018. This year, we raised the bar even higher by creating a concept called “Live out your dreams with Ubisoft”. We turned Ubisoft booth into a stage for gaming fans, giving them a voice and a role to play in live shows, e-sports, and live streaming activities. Fan activation started online before the event and generated 65+ million social impressions and 1.5 million RMB sales revenue after the show.

VOLKSWAGEN ARTEON TOUR 2019

Volkswagen’s goal for 2019 was to change the conversation and to amplify brand love by providing exclusive brand activities to existing and potential customers in Korea. With the launch of the new Arteon, Volkswagen set out for a new beginning with the slogan “Beauty in Every Sense”. We conceptualized a road tour of Arteon, bringing the car to people in various environments that stimulate positive emotions along with a series of surprising pop-ups, brand collaborations, and diverse activities.

We planned and executed the road tour with the driving experience in Jeju, Busan, Incheon and Gangwon in different seasons. We had Volkswagen collaborate with the Rainbow Music and Camping Festival, creating the “Arteon Mirror Garden” during the festival. Lastly, to resonate with target consumers who value art, we collaborated with the gallery Piknic in Seoul. The connection provided the perfect opportunity to emphasize the association between the brand and art.