Nominees Category: CAMPAIGN CATEGORIES

As the first brand to break the boundaries of sports and establish an offline activation of this magnitude with creative sports at its heart, adidas “Republic of Sports” brought a creative and exciting sporting spirit to the Chinese public for a third consecutive year, with a new theme, “Creators in Progress”. Throughout the two-month campaign, adidas core products provided sports enthusiasts with access to different types of sports, giving them an immersive multi-sensory experience to inspire them to enjoy the summer to the fullest. adidas ambassadors from different fields came together to enjoy the various events, leading the sports lovers all over the country to experience creativity in sports. The rich timetable of activities included fitness classes, runs, football matches, indoor rock climbing, basketball competitions, hype events as well as interactive experiences and retail activations. This experiential activation campaign truly encouraged everyone to get involved in sports and reap the benefits that all sports bring.

The Coca-Cola Food and Music Festival is the biggest festive celebration of food and music that Pakistan has ever seen that primarily targeted families to come together under safe, controlled and a healthy environment where people of all ages can enjoy, relax and have the time of their life.
CFMF has proven to be the Largest, Most Entertaining and Successful Series Events across Pakistan. It has created a new trend in Pakistan of gathering urban consumers in largescale public gatherings, under International Health and Safety Standards, making the experience, one of its kind. The CFMF is now an Undisputed Owner of Biggest Food and Music Festival Series in Pakistan. The Coca-Cola Food and Music Festival offers a variety of cuisines with flavors and delicacies to cater to a wide array of audience. Food from the best combined with Music from Pakistan’s Biggest Music Platform Coke studio and International artists create an unforgettable experience for the audience!

The arts and heritage district of the Singapore Bras Basah.Bugis precinct lit up and was transformed into an illuminated playground featuring 14 interactive Night Lights installations, 52 breathtaking performances, live music and a great array of F&B choices, for 9 consecutive nights. It kicked off on 17th August with the annual Night Lights, an enthralling showcase of light art installations, and culminated in three evenings of revelry on 23rd, 24th, and 25th August, featuring world-class artists, roving acts and exciting performances. The festival contributed to social and cultural cohesion by uniting all Singaporean people under the banner of creativity, innovation, and vitality, reflecting their pride in this unique city-nation at the crossroads of so many influences. In addition, the Festival provides opportunities for Singaporean talents to work with international artists for greater cross-cultural exchanges and exposure. Besides being the lead event agency for the second consecutive year, they also collaborated with a Singapore-based architectural firm to transform the lawn of the National Museum of Singapore into an “Aquatic Dream”. The festival attracted more than half a million festival goers.

As the first brand to break the boundaries of sports and establish an offline activation of this magnitude with creative sports at its heart, adidas “Republic of Sports” brought a creative and exciting sporting spirit to the Chinese public for a third consecutive year, with a new theme, “Creators in Progress”. Throughout the two-month campaign, adidas core products provided sports enthusiasts with access to different types of sports, giving them an immersive multi-sensory experience to inspire them to enjoy the summer to the fullest. adidas ambassadors from different fields came together to enjoy the various events, leading the sports lovers all over the country to experience creativity in sports. The rich timetable of activities included fitness classes, runs, football matches, indoor rock climbing, basketball competitions, hype events as well as interactive experiences and retail activations. This experiential activation campaign truly encouraged everyone to get involved in sports and reap the benefits that all sports bring.

The Mercedes-Benz S-Class is the epitome of elegant design, superior technology, unrivalled craftsmanship and an all-round superlative experience. They wanted a car launch event which felt personalised, engaging and exclusive. They chose an event tent at the foot of KLCC Twin Towers – the ‘pinnacle’ of Malaysia, a majestic international icon – and created a 7-star experience in an empty tent: THE PINNACLE OF LUXURY. They crafted a launch experience revolving around the five human senses to meet the highest expectations of their discerning clientele. They engaged a perfumer to recreate scents which invoke the memory of entering an opulent hotel. Guests were ‘wrapped’ in a 270-degree screen displaying the city skyline and the Northern Lights. They enlisted a sound engineer to oversee that the acoustics of a 24-piece orchestra were pitch perfect despite being in a curved tent. A hallway of nostalgia with six classic Mercedes-Benz enabled guests to touch and feel the cars. They served a different menu every day – each day’s menu celebrated the diversity of the four cars being launched. They delivered six launch sessions in four consecutive days whilst maintaining the luxurious quality of the brand experience.

The Porsche Experience Centre is a place where Porsche enthusiasts come to follow their passion for the brand. As the first of its kind in Asia, Porsche China wanted to ensure that its opening would be widely communicated to help drive visits and bookings. They were tasked to produce an over-the-top experience that would kick-off the brand’s 70 years anniversary celebration in China and generate social media buzz and media coverage online. They crafted a custom shadow dance performance that traced the story of the brand from the birth of the Porsche 356 to the opening of the Shanghai Experience Center. They featured the entire line-up of 911 models and 28 Porsche Carrera Cup race cars that took to the track for a finale and photo moment. The event was live streamed through a platform where viewers could pre-order exclusive experiences at the centre. They designed and produced an evening of VIP hospitality with sumptuous food, drinks, and entertainment with over a dozen experience touchpoints: racing simulators, signature walls, photo booths, and more. To help visitors find their way around, they helped design and produce an interactive mobile guide of the facilities.