Marketing and Customer leader with over 15 years of experience building strong, enduring brands across Fashion, Hospitality, and FMCG. Known for combining strategic judgment, creative instinct, and analytical rigor to deliver meaningful growth and long-term brand value. Focused on impact that lasts – both in business results and in developing the next generation of marketers.
Judges Category: 2026
Astor Keung
Astor is a seasoned marketing leader with cross sector experience spanning tech, energy, FMCG, luxury, chemical, and textile & apparel. She has led B2B and B2C strategies across local, regional, and global roles—from Fortune 500 companies to an AI startup—driving brand strategy, category leadership, digital innovation, and decarbonization initiatives. Known for combining structured thinking with creative openness, Astor builds brand experiences that balance commercial impact with integrity. She is committed to ethical leadership and innovation that delivers real impact, bringing a future ready perspective to marketing excellence and the creation of meaningful, responsible brand experiences.
Brian Lo
Brian Lo leads AllianceBernstein’s marketing and communication efforts across all Asian distribution channels. In addition, he is their deputy global head of marketing and helps shape their global direction. His coverage includes brand management, line marketing, media relations, digital development, events, production, and operations. He is an industry veteran with over two decades of experience in product management and marketing for financial institutions. Brian holds a doctoral degree in engineering management and is a Certified Quality Auditor.
Brooke Byrne
Brooke is a passionate advocate for the business events industry, with more than a decade of experience across corporate events, marketing, and strategic programs. As IBM APAC’s Signature Events and Strategic Programs Lead, she brings together innovation, creativity, and data-driven insight to shape experiences that inspire and connect.
Previously leading IBM Australia and New Zealand’s Event Marketing Team, Brooke helped build an award-winning team recognised as “Best In-House Corporate Events Team” at the MEA Awards and “Best Data-Driven Marketing Campaign” at the B&T Awards.
A strong believer in the power of technology to enhance—not replace—human creativity, Brooke is now focused on exploring how AI can empower event professionals to work smarter and design more meaningful experiences.
An active industry voice, she regularly speaks at events including The Meetings Show Asia Pacific, AIME, and other major industry forums, championing innovation, collaboration, and the future of event marketing.
Camille Shepherd
A passionate and strategic marketing leader, Camille brings over a decade of experience across multiple categories and brands in the FMCG industry. She has a proven track record of driving brand turnarounds through an insight-led, high-impact approach. Recognised for her candid, straight-shooting style, Camille combines a sharp commercial mindset with a strong belief in the power of innovation and creativity to deliver meaningful commercial results.
Chin Mei Lee
Chin Mei Lee is the embodiment of modern marketing leadership: where strategic brilliance meets genuine human connection. Since joining McDonald’s Malaysia in 2020, she has transformed the brand’s presence, leading culturally resonant campaigns that drove remarkable business growth, re engaged audiences, and strengthened emotional connections with millions of Malaysians.
With over 16 years of experience across FMCG and F&B brands, including Nestlé, Fonterra, Unilever, and Johnson & Johnson, Mei Lee brings a rare combination of commercial acumen, creative vision, and data-driven decision-making. She is known for inspiring her teams and agency partners, fostering a culture of courage, collaboration, and innovation while turning challenges into opportunities and ideas into impactful results.
Under her leadership, McDonald’s Malaysia has not only achieved record-breaking performance but has also strengthened its relevance, cultural resonance, and brand love in a rapidly evolving market. Chin Mei Lee exemplifies what it means to lead with both heart and strategy.
Connie Cheng
Connie is the Vice President of Innovation at Mastercard, where she spearheads key initiatives in innovation management, thought leadership, customer experience design, product development, studio programs, and fintech partnerships. As the regional leader of Mastercard’s Foundry team — the innovation arm of Mastercard, Connie drives transformative collaboration among customers, partners, and product groups to sculpt the next frontier of innovation, proactively advancing Mastercard’s commitment to infuse intelligence into payments and outsmart fraud. In recognition of her visionary leadership and impact in the fintech space, Connie was named the 2025 Innovator of the Year and Fintech Woman Leader by Campaign Asia-Pacific.
Deborah Chong
As an accomplished and seasoned eCommerce leader, I am passionate about transforming brands into digital and commercial powerhouses. With profound expertise in the FMCG/CPG sector, I excel in managing and leading diverse categories such as Specialized Nutrition (Infant Baby Milk & Food, Medical Nutrition, Healthy Aging, Health & Beauty, Household, and Food & Beverages. My professional involves fostering strategic partnerships with top-tier key partners, ensuring proficient P&L management and talent development management.
My extensive experience is underscored by a proven track record in accelerating online sales, enhancing customer experiences, and adeptly navigating complex market dynamics. I am adept at devising and executing growth strategies that seamlessly integrate traditional retail with the digital sphere, focusing on Omni-channel strategy to consistently deliver exceptional outcomes and sustainable growth.
Elaine Tai
Elaine Tai drives VIVAIA’s brand leadership across Southeast Asia, Hong Kong, Taiwan, and Macau, shaping a vision of elegance with sustainability at its core. Recognized by MarTech Outlook as one of Asia Pacific’s Top 10 Marketing Leaders (2025), she brings extensive experience from fashion and lifestyle brands including GEOX, Furla, Shanghai Tang (Richemont Group), and SUGAR (Tinno Mobile Group). Elaine has also led marketing and positioning for luxury houses such as Brunello Cucinelli, Brioni, and Paule Ka under The Swank. Known for culturally nuanced storytelling, she builds community‑centered experiences that translate global brand DNA into locally resonant narratives across Asia.
Iris Kan
Iris is a seasoned marketing professional with 13 years of experience in the Beauty and FMCG industry. She is currently the Marketing Director of L’OCCITANE Hong Kong and Macau, leading brand marketing strategy and elevating consumer experience across retail touchpoints. With deep expertise in brand building, marketing communication, consumer engagement, customer acquisition, and growth strategy, Iris consistently drives impactful business results.