This category is awarded to event held outdoor for sport or fitness related which is designed to help brands increase brand awareness, help client to engage with target audience and attract sponsorship.
This category recognizes outstanding event held in outdoor environment. Judges will look for innovation, maximizing the usage of outdoor space, utilizing space and meeting core business objectives. Entry should also include how brand awareness was met, how target audience was engaged via marketing and social/digital media to ensure objectives were met.
The event must have taken place outside of Greater China region. Judges will look for evidence from pre-planning stage to execution. How the core business objectives were met and engaging target audience are engaged using social and digital platforms to meet client’s target.
This category emphasizes on how business objectives are met through understanding client’s challenges. Judges will look for evidence on how the event was delivered, creativity and innovation in content, logistics and post event analysis.
In this category judges will look for how client’s objectives and brief are met through planning, logistics communication and creativity. Entry should include key challenges faced and how they were overcome, post event analysis and qualitative feedback.
This category celebrates sustainable initiatives and measure for event. Judges will look for how the initiatives has enhanced the brand’s reputation and commitment to sustainability. Judges will also be looking for evidence of how the event has helped client’s to be more socially , environmentally and economically sustainable.
This award will be given to a company that has effectively used the latest technology and/or social media to enhance an event. Evidence how you have incorporated the latest technological innovations to create buzz, deepen audience engagement, and extend the lifespan and legacy of an event. Judges will be looking for the most effective or creative use of digital or social media channels. These may include use of social platforms, blogs, mobile applications, or other emerging tools that are popular in China.
This award will celebrate the most effective, attention-grabbing brand activation. Judges will be looking for relevance and creativity. Please include information on the aim, size of the event and whether it stood alone or was part of a larger campaign.
This award will celebrate a conference that stands out from the crowd. Please show how you have created an innovative use space for example, or introduced new packages and/or technological innovations to engage your audience.
This category will focus on how the audience experience the brand through innovation and creativity. Judges will look for overall execution of the event, marketing strategy to meet core business objectives and engagement of target audience.