C09. Best Corporate Event

This award celebrates an outstanding corporate or business event that effectively engaged its audience and met company objectives, including those achieved on a virtual platform that provided a one-of-a kind online experience.

C08. Best Content Marketing

This award recognises the best content-driven campaign or event of a broader campaign that demonstrated how content was incorporated throughout, innovation and creativity as well how it had a positive and tangible effect on the audience’s experience.

C07. Best Cause-Related Event (NEW)

This award recognises events that have made major contributions to promoting and/or raising awareness of a specific cause related to diversity, equity, inclusion, and/or charitable events.

C06. Best Business Solution

This category emphasises how business objectives are met through understanding the brand’s challenges and how these outcomes were achieved, as well as how the event was delivered including pre-event research, creativity, innovation in content, logistics, and post-event analysis.

C04. Best Brand Experience – B2B

This award recognises commercial events aimed at business customers or trade partners. Entries should demonstrate how brands use innovative technology to provide unique and immersive digital experiences to the audience.

C03. Best Brand Activation

This award recognises the most effective, attention-grabbing brand activation that demonstrates relevance, creativity, and audience engagement. This includes, but is not limited to, product launches, social media activation, virtual events, and other similar activities.

C02. Best Audio Visual

This award recognises the best use of AR/VR technologies and content to engage audiences effectively and creatively, resulting in a unique experience.

C01. Best Arts, Cultural & Entertainment Event

This award celebrates the best event in arts, culture and entertainment, including art events, exhibitions, galleries, theatre, music concerts, artistic competitions, etc. The format of the event may include live, virtual, and hybrid. These may include virtual events, festivals, and fairs.