C29. Best PR Stunt

This award recognises the most innovative, out-of-the-box marketing campaign designed to generate buzz and get people talking. Entries should evidence clever marketing strategies for increasing brand exposure, customer loyalty, and public awareness.

C28. Best Outdoor Event

This category is awarded to all types of outdoor events, whether large-scale or small-scale pop-up stores. This may include any activities/events or as part of a larger integrated campaign to help brands in increasing engagement with their target audience and attracting sponsorship.

C27. Best Media Event

This award recognises media or press-related events targeted at journalists, bloggers, and/or influencers. The entry should include measurable results that amplify the brand’s presence and how the media is immersed in a brand experience.

C26. Best Live Streaming Experience

This category recognises the best live streamed event (including pre-recorded videos streamed live) that increased engagement through technology and effectively leveraged platforms to improve the overall experience. Entries should include innovative marketing strategies, show seamless execution, and demonstrate success through measurable engagement rates, impact, and ROI.

C25. Best Live Event

This award recognises the most innovative live (in-person) event. Evidence of how you carried out a high-tech, hyper-creative event that engaged audiences before, during, and after the final act. Show how you transformed a mundane space or programme into an exciting and memorable experience for all.

C24. Best Launch

This category is awarded to the event that first launched, re-launched, or repositioned a product or service. Entries should demonstrate the innovative approach and evidence of seamless execution, as well as how the creative ideas contributed to the achievement of core business objectives.

C23. Best Integrated Marketing

This award recognises the best brand experience that effectively engages their consumer markets through an integrated marketing strategy that used at least three channels and how these were skilfully deployed to achieve the brand’s strategy and objectives.

C22. Best Incentive

This award recognises corporate-related events or activities that are intended to reinforce the relationship or achievement of specific goals and serve as a reward to customers, employees, or partners. You can include an incentive that addresses the needs and support of employees and customers during the pandemic as well as how this improves morale and productivity.

C21. Best Immersive Experience (NEW)

This award celebrates the most innovative immersive event that captivated and engaged the audience with a multi-sensory experience (for example, the use of technology – AR, VR, AI, metaverse and all other emerging platforms). The entry should show how the immersion of the audience resulted in strong engagement point and lasting impact that delivered business success.

C20. Best Hybrid Event

This category recognises the most immersive event experience through a mix of virtual and live event elements. Entries should show the level of personalised experience and seamless integration of technology that facilitated participation between live and virtual audiences while remaining true to their authenticity and creative ideas in achieving business objectives.