C39. Innovative Use of Virtual Platform

This award recognises the best virtual or hybrid event hosted on single or multiple platforms using cutting-edge technology. Judges will be looking for seamless integration with the event’s objectives as well as evidence of effective communication, engagement, and experience throughout the event.

C38. Best Virtual Event Experience

This award recognises the best interactive virtual or hybrid event, which includes festivals, entertainment, training workshops, webinars, and virtual conferences/trade shows.

C37. Best Use of Technology

This award recognises the most effective use of technology. Entries should show how you used technological advances to generate buzz, increase audience engagement, and enhance the customer experience.

C36. Best Use of Sustainability

This award recognises an event that best incorporates and promotes sustainability using eco-friendly venues and suppliers, which results in a lower carbon footprint. Judges will look for evidence of integrating sustainable green practices from planning to execution.

C35. Best Use of Influencers/KOLs

This category awards the most effective use of KOLs/influencers to raise brand awareness and engagement for the target audience with exceptional results. The judges will be looking for creativity and content to generate viral buzz to promote the event/campaign while meeting core objectives and ROI. This may include experts, bloggers, celebrities etc.

C34. Best Trade Show/Exhibition/Conference

This award recognises the most innovative and flawlessly executed event to meet core business objectives through effective communication, engagement, and exceptional experience throughout the entire event journey. Entries should include the event budget as well as a critical path or proof of production components and how they were managed.

C33. Best Sports Event

The award recognises the most innovative and effective live (in-person) sports/e-sport event, including but not limited to competitions, tournaments, sports activities, gaming, etc.

C32. Best Sponsorship

This award recognises the most creative and innovative way of executing the sponsorship activities and how they have achieved the brand’s objectives while reaching a targeted audience. Entries should clearly state the objectives of sponsorship, demonstrate creative examples of activation and/or engagement with a wider audience, and show relevance to the event and stakeholders.

C31. Best Retail/Mall/Pop-Up Event

This award recognises the best event setup inside a mall and/or retailer environment, including pop-up shops, e-commerce
platforms, and showrooms that creatively engage shoppers through activities or programmes.

C30. Best Public Event

This award recognises events that have significant contributions to promoting public events by raising awareness or changing attitudes/behaviours towards a public concern/issue. If related to DEI, charitable cause, please enter the Best Cause-Related Event category.