Awards Category: CAMPAIGN CATEGORIES

This award celebrates the best event in arts and culture, including art events, exhibitions, galleries, theatre, music concerts, artistic competitions, etc. The format of the event may include live, virtual, and hybrid. These may include virtual events, festivals, and fairs.

This award recognises the best audio and visual solution that visually enhanced the event to engage the audience creatively and innovatively, resulting in a unique experience for the audience.

This award recognises the most effective, attention-grabbing brand activation that demonstrates relevance, creativity, and audience engagement. This includes, but is not limited to, product launches, social media activation, virtual events, and other similar activities.

This award recognises commercial events aimed at business customers or trade partners. Entries should demonstrate how brands use innovative technology to provide unique and immersive digital experiences to the audience.

This award recognises the best event that was aligned with the brand’s objectives and delivered the best consumer experience.

This category emphasises how business objectives are met through understanding the brand’s challenges and how these outcomes were achieved, as well as how the event was delivered, which includes pre-event research, creativity, innovation in content, logistics, and post-event analysis.

This award recognises the best content-driven campaign or event of a larger campaign that demonstrated how the content was infused throughout the campaign or specific events, as well as evidence that it had a positive and tangible effect on the audience’s experience.

This category recognises an outstanding corporate or business event that effectively engaged with its audience and achieved business core objectives, including on a virtual platform that offers a unique online experience.

This award will celebrate the most cost-effective event held. Entrants will be required to provide the overall breakdown cost which creates a high impact and delivers great results on a small
budget.

This award recognises an exceptional event that was both creative and innovative. Entries must demonstrate how the event engaged with its audience through innovation, visual design, entertainment, and the use of technology.