C36. Innovative Use of Virtual Platform

This award recognises the best virtual or hybrid event hosted on single or multiple platforms using cutting-edge technology. Judges will be looking for seamless integration with the event’s objectives as well as evidence of effective communication, engagement, and experience throughout the event.

C35. Best Virtual Event Experience

This award recognises the best interactive virtual or hybrid event, which includes festivals, entertainment, training workshops, webinars, and virtual conferences/trade shows.

C34. Best Use of Technology

This award recognises the most effective use of technology. Entries should show how you used technological advances to generate buzz, increase audience engagement, and enhance customer experience.

C33. Best Use of Influencer

This category awards the most effective use of KOL/influencer to raise brand awareness with exceptional results. The judges will be looking for creativity and content to generate viral buzz
to promote the event while meeting core objectives and ROI.

C32. Best Trade Show/Exhibition/Conference

This award recognises the most innovative and flawlessly executed event to meet core business objectives through effective communication, engagement, and exceptional experience throughout
the entire event journey. Entries should include the event budget as well as a critical path or proof of production components and how they were managed.

C31. Best Sustainability

This award recognises an event that promotes and raises environmental awareness and integrates sustainable green practices that strive for sustainability. Entries should include evidence of sustainability planning, demonstrate positive social impacts, and have a long-term impact on the wider community.

C30. Best Sports Event

This award recognises the most innovative and effective live (in-person) sports/e-sport event, including but not limited to competitions, tournaments, sports activities, gaming, etc.

C29. Best Sponsorship

This award recognises the most creative and innovative way of executing the sponsorship activities and how they have achieved the brand’s objectives whilst reaching a targeted audience. Entries should clearly state the objective of sponsorship, demonstrate creative examples of activation and/or engagement with the wider audience, and show relevancy to the event and stakeholders.

C28. Best Retail/Mall/Pop Up Event

This award recognises the best event setup inside a mall and/or retailer environment,including pop-up shops, e-commerce platforms, and showrooms that creatively engage shoppers through activities or programs.

C27. Best Public Event

This award recognises events that have significant contributions to promoting public events by raising awareness of specific causes, providing entertainment and performance, and contributing to social and cultural cohesion, diversity, and cultural development.