C23. Best PR Stunt

This award recognises the most creative, out-of-the box piece of marketing designed to generate buzz and get people talking. Entries demonstrate clever marketing strategies to gain brand exposure, customer loyalty and public awareness.

C22. Best Outdoor Event

This category is awarded to all type of events which uses outdoor environment for large scale or small pop-up style. Any activities/events or as part of a wider integrated campaign to help brands increase brand awareness, help client to engage its target audience and attract sponsorship.

C21. Best Media Event

This award recognises media or press related events which targeted to journalists, bloggers and/or influencers. Event with measurable results that amplified the brand’s presence and how the media is immersed in a brand experience.

C20. Best Live Event

This award celebrates the most innovative live (face-to-face) event. Evidence how you executed a hyper-creative and high-tech event that engaged audiences before, during and after the final act. Show how you transformed a mundane space and/or conventional program to create an exciting and memorable experience for all.

C19. Best Launch

This category awarded to the event that first launched, re-launched, or repositioned a product or service. Entries that demonstrate the innovation approach and evidence of seamless execution and how the creative ideas achieving core business objectives.

C18. Best Integrated Marketing

This award recognises the best brand experience that effectively engage their consumer markets through an integrated marketing strategy that utilised at least three channels and how these were skillfully deployed to reach the brand’s strategy and objectives.

C17. Best Incentive

This award recognises Corporate related events/activities that intended to reinforce the relationship or achievement of specific goals and serves as a reward with customers, employees, or partners. You can include incentive which addressed the needs and support to employees/ customers during the pandemic and how this elevate morale and improve productivity.

C16. Best Health & Wellness Event (NEW)

This award recognises the event that promotes health, work-life balance and overall well-being that drives brand awareness and increase customer engagement which inspires and educates in cultivating better health and well-being.

C15. Best Gamification (NEW)

This award recognises the best gamification which offered the experience enhances engagement, interaction, and loyalty to the brand within any type of events that describe the challenges, strategies and innovation that influence behaviour, create brand awareness, and incentivize customer engagement.

C14. Best Game Changer

This award recognises the most outstanding event and best brand experience that demonstrated the game changing experience. Provide element of innovation and differentiation, showing how it is out of the box or a step above the rest.