C33. Innovative Use of Virtual Platform

This award recognises the best virtual / hybrid event that was hosted on single or multiple platforms incorporating innovative technology.

Judges will be looking for seamless integration with the event’s objectives and demonstrate the effective communication, engagement, and experience across the entire event journey.

C32. Best Virtual Event Experience

This award celebrates the most interactive virtual experience recognizes the best virtual/hybrid event including festivals, entertainment, training workshops, webinars, virtual conference/trade show.

C31. Best Use of Technology

This award celebrates the effective use of technology that successfully leveraged technology to create a positive impact. Entries that demonstrate how you have incorporated the technological innovations to create buzz, deepen audience engagement and improved customer experience.

C30. Best Use of Influencer

This category awards the most effective use of KOL/influencer to raise brand awareness and demonstrated exceptional results. Judges will look for creativity and content to build viral buzz to promote the event meeting core objectives and ROI.

C29. Best Trade Show / Exhibition / Conference

This award recognises the most innovative and seamlessly executed event to meet core business objectives with effective communication, engagement, and outstanding experience across the entire event journey. Entries to include event budget and critical path or proof of production components and how this was managed.

C28. Best Sustainability Award

This award celebrates sustainable initiatives that best implemented the strategy into an event as well as raising awareness of sustainability. Entries should show how they generated a long-term impact on the surrounding communities as well as the facility will be considered in the adjudication.

C27. Best Sports Event

This award recognises the most creative and effective live (face-to-face) sports/e-sport event including but not limited to competitions, tournaments, sport activities and gaming etc.

C26. Best Sponsorship

This category recognises both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship and how the event met the brand’s objectives and drove customers’ engagement and experience.

C25. Best Retail / Mall / Pop Up Event

This award recognises the best event setup inside a mall and/or retailer environment including pop-up shops, e-commerce platforms, showrooms that creatively engaged shoppers through activities or programmes.

C24. Best Public Event

This award recognises event with significant contributions in promoting public event from creating awareness about a special cause, entertainment, performance and how you contribute to social and cultural cohesion, diversity, and cultural development.