C25. Best Use of Technology

This award will be given to a company that has effectively used the latest technology to enhance an event. Evidence how you have incorporated the latest technological innovations to create buzz, deepen audience engagement, and extend the lifespan and legacy of an event.

Judges will be recognising an outstanding achievement or innovation in the use of technical production or technology for an event or events.

C24. Best Use of Influencer

This category awards the most effective and engaging KOL influencer to raise brand awareness, attendance to event/exhibition.

Judges will look for creativity and content to build viral buzz to promote the event meeting core objectives and ROI.

C23. Best Trade Show/Exhibition/Conference

This category will be awarded to agencies which have held innovative and outstanding experience for the audience. Include event budget and critical path or proof of production components and how this was managed.

Judges will look for overall impact, layout, creativity, objectives and execution of the event, marketing strategy to meet core business objectives and engagement of target audience.

C22. Best Sustainability Award

This category open to agencies, organizer, suppliers or venues, celebrates sustainable initiatives with the sustainability measures. The long-term impact on the surrounding communities as well as the facility will be considered in the adjudication.

C21. Best Sports Event

This award recognises the most creative and effective live sports, e-sport and fitness event including but not limited to competitions, tournaments, game including sport activities and other sporting events.

Judges will look for creativity, effectiveness and seamless execution. Entries should include tangible evidence to demonstrate how it enhances the event and create a strong connection with the audiences.

C20. Best Sponsorship

This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship. Judges will look at how the event met the brand’s objectives and overall planning and execution.

C19. Best Retail / Mall Event

This award recognises the best event setup inside a mall and/or retailer environment including pop-up shops, showrooms that creatively engaged shoppers through activities or programmes. Entries should provide relevant and tangible evidence to demonstrate the purpose, reach and results of the events.

C18. Best Public Event

This award recognises events with significant contributions in promoting public event. Events can include theatre events, fairs, festivals, entertainment, cause-related, performances and leisure events.

Judges will look at how you contribute to social and cultural cohesion, diversity and cultural development. How you demonstrate contributions by empowering and supporting a community initiative. How you drive brand awareness, engagement with audience and sales that led to an exceptional public event.

C17. Best PR Stunt

This award recognises the most creative, out-of-the box piece of “live action” marketing designed to generate buzz and get people talking.

Judges will be looking at how you demonstrate measurable results and increased public awareness.

C16. Best Production

This award recognises the most creative and outstanding production of an event.

Judges will look at how you demonstrate and how you were instrumental in the building and designing of stages and go above and beyond the call of duty.