C22. Best Public Event

This award recognises events with significant contributions in promoting public event. Events can include theatre events, fairs, festivals, entertainment, cause-related, performances and leisure events.

Judges will look at how you contribute to social and cultural cohesion, diversity and cultural development. How you demonstrate the contributions by empowering and supporting a community initiative. How you drive brand awareness, engagement with audience and sales that led to an exceptional public event.

C21. Best Production

This award recognises the most creative and outstanding production of an event.

Judges will look at how you demonstrate you were instrumental to the build and derig stages and go above and beyond the call of duty.

C20. Best Game Changer

This award recognizes the best event, brand experience that changed the face of live events. Demonstrate what the game changing experience/innovation consisted of, every element which added to the overall outcome.

Judges will look at element of innovation and differentiation, how to show it is out of the box or a step above the rest.

C19. Best PR Stunt

This award recognises the most creative, out-of-the box piece of “live action” marketing designed to generate buzz and get people talking.

Judges will be looking at how you demonstrate measurable results and increased public awareness.

C18. Best Sponsorship

This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship.

Judges will look at how the event met the brand’s objectives and overall planning and execution.

C17. Best Integrated Marketing

Recognises the best brand experience that effectively engage their consumer markets through an integrated marketing strategy that utilised at least three channels including PR, digital, advertising and social media.

Judges will be looking at how the channels were skillfully deployed to reach the brand’s strategy and objectives

C16. Best Brand Experience – B2C

This award recognises brand or agency that has achieved the brand’s objectives and delivered the best consumer-facing experience that surpassed all expectations. Events targeted to the final consumer, such as launch events, road shows, celebrations, public events, etc.

Judges will be looking at how you connect the audience and engage them and how the campaign engaged with audience, activation and meeting business goals.

C15. Best Brand Experience – B2B

Events with a commercial purpose targeted to business customers/trade partners, such as launch events, congress/conference, incentive, etc. delivered a business-focused experience that surpassed all expectations.

Judges will be looking at how you connect the audience and engage them. How to bring core elements of a marketing campaign to life reaching business objectives through creativity and engagements.

C14. Best Outdoor Event

This category is awarded to event uses outdoor environment for arts, music/film festival, sports, carnivals, large scale or small pop-up style which is designed as its main focal point or part of a wider integrated campaign to help brands increase brand awareness, help client to engage with target audience and attract sponsorship.

C13. Best Business Solution

This category emphasizes on how business objectives are met through understanding client’s challenges.

Judges will look for evidence on how the event was delivered, pre-event research, creativity and innovation in content, logistics and post event analysis. How did the event help deliver on the business challenges and how were these overcome.