C22. Best Public Event

This award recognises events with significant contributions in promoting public event. Events can include theatre events, fairs, festivals, entertainment, cause-related, performances and leisure events.

Judges will look at how you contribute to social and cultural cohesion, diversity and cultural development. How you demonstrate the contributions by empowering and supporting a community initiative. How you drive brand awareness, engagement with audience and sales that led to an exceptional public event.

C21. Best Production

This award recognises the most creative and outstanding production of an event.

Judges will look at how you demonstrate you were instrumental to the build and derig stages and go above and beyond the call of duty.

C20. Best Game Changer

This award recognizes the best event, brand experience that changed the face of live events. Demonstrate what the game changing experience/innovation consisted of, every element which added to the overall outcome.

Judges will look at element of innovation and differentiation, how to show it is out of the box or a step above the rest.

C01. Best Launch

This category awarded to the event that first launched, re-launched or repositioned a product or service. Evidence of seamless execution, engagement of target audience through social and digital platforms and demonstrate how the idea achieving core business objectives.

Judges will look for creative/innovative solution on initial launch, re-launch of repositioned product/service.

C02. Best Live Event

This award celebrates the most innovative live event. Evidence how you executed a hyper-creative and high-tech event that engaged audiences before, during and after the final act.

Show how you transformed a mundane space and/or conventional programme with technology, art and live performances to create an exciting and memorable experience for all.

C03. Best Corporate Event

This category recognizes an outstanding corporate/business event that effectively communicates to its audience.

Judges will look for evidence that achieves business core objectives, reaching target audience.

C04. Best Trade Show/Exhibition/Conference

This category will be awarded to agencies which have held innovative and outstanding experience for the audience. Include event budget and critical path or proof of production components and how this was managed.

Judges will look for overall impact, layout, creativity, objectives and execution of the event, marketing strategy to meet core business objectives and engagement of target audience.

C05. Best Use of Influencer

This category awards the most effective and engaging KOL influencer to raise brand awareness, attendance to event/exhibition.

Judges will look for creativity and content to build viral buzz to promote the event meeting core objectives and ROI.

C06. Best Creative Idea

This award recognizes outstanding creative event including brand experiences and industry showcases and events.

Judges will be looking for how theming, design, entertainment, catering, lighting, innovation and use of new technology. Feedback and experience from clients and guests.

C07. Best Experiential Marketing

This category will focus on how the audience experienced the brand through technology, innovation and creativity.

Judges will look for overall execution of the event, marketing strategy to meet core business objectives and engagement of target audience.